Aim. To describe linguistic and discursive analysis of language means used in the texts of international corporations in the discourse of corporate social responsibility (CSR). Methodology. The analysis of empirical material includes discursive principles (language indexicality, relevance, and authentication) and linguo-cognitive analysis involving the use of stylistic, interpretive, and sociocultural analyses. Results. A general model of the text analysis in CSR discourse is developed in order to identify text implications and genre markers of fast capitalism texts. The author identifies lexical, grammatical and stylistic tools used in fast capitalism texts to create the required identity in CSR discourse. Research implications. The theoretical and empirical material presented in the paper, as well as the conclusions based on the analyses will stimulate both critical reading of corporate texts and the ability of decoding modern corporations’ propaganda ploy.

The paper presents the study of complex anaphors in a discussion as a type of text. Methodology. Quantitative and qualitative analysis of collected examples, discourse and semantic analysis, an algorithm for linguo-pragmatic analysis of a complex anaphora were used. Results. It was proved that the addressee plan of discussion text influences the functioning of complex anaphors on semantic and structural level and that complex anaphors are used in discussion papers to provide a speech impact. Research implications. The research results contribute to the theory of addressee and to the study of pragmatics of functional coherence in discourse.

Aim. To identify the specific features of English orthodox sermon as discourse model created by archbishop Anthony of Surozh. Methodology. The sermon “Ascension” presented by Anthony of Surozh in the Church of the Assumption of the Mother of God and all saints in London in 1964 is studied through cognitive hermeneutical analysis and quantitative analysis. Results. Analysis of the sermon text informative component showed that the main feature of the semantic structure of the discourse model is high frequency of temporal markers with predominance of chronemes and prevalence of markers indicating time prolongation. The author’s classification of lexical markers is presented. Research Implications. The results of research contribute to the further development of the discourse theory, namely, the taxonomic modeling methodology of religious discourse as a format for the existence and functioning of sacred knowledge. Two terms have been introduced into the scientific thesaurus: a discourse-forming linguistic personality and a discourse-accepting linguistic personality. The obtained results can be used in lectures on discourse studies, and in the practice of Orthodox sermon composition.

Aim. The article is aimed at finding out the strategies and technical devices of constructing culturally relevant content of social advertizing discourse. Methodology. Russian and English antiCOVID-19 ads have been studied by means of linguocultural analysis and discourse analysis. Results. As a result, we found out common themes, pragmatic aims and functions of antiCOVID social ads as well as communicative strategies and devises aimed at activating cultural identity, regulating and mobilizing civil activity. Research implications. The paper contributes to the problem of social ads discourse production and perception, particularly the issues of activating culturally relevant knowledge and setups shared by all members of a definite culture.

Aim. The study focuses on neologisms formed by verbal decomposition of fixed collocations, particularities of their structure and pragmatic interpretation of the meaning. Methodology. The material of the research was selected by the author from the corpus of contemporary publicistic texts published in 2016-2019 by the method of continuous sampling. In metalinguistic approach framework, linguo-culturological analysis and pragmatic interpretation in context were applied to the study material. Results. The terminological basis of problems of formation mechanism, semantic and syntactic particularities of ludic neological combinations and their pragmatic functions in publicistic texts was generalized. Research implications. The author edited definitions of ludic neological combinations and pragmatic interpretation of the meaning of neological combination. Results of the research can be used in courses of lexicology of French language and translation theory and practice.

Aim of this article is to perform a comparative analysis of approaches to determining the journalistic genre in terms of linguistic studies. Methodology. The study is focused on some linguistic features of Spanish and Latin American journalism. The methodology of this study is based on the comparative analysis and translation techniques. All the quotes in Spanish and English have been translated into Russian. Results. We have chosen one of the most comprehensive definitions of the term. The article concludes that there is a trend towards consistent terminology in modern international journalism. We also noted some future paths of the journalistic genre. Research implications. We recognize the suitability of studying various approaches to journalistic genres in Spain and Latin America which can promote further development of the theory of genres and mass media in Russia. The article also provides for various translation choices that can be used in teaching.

Aim. The article presents the analysis of modality in French substantival sentences. All types of modality are considered: objective, subjective and illocutionary. Within the illocutionary modality the author considers if the existence of declarative, exclamative, interrogative and imperative substantival sentences is possible. Methodology. The work is based on belles-lettres literature of the XVII-XXI centuries, from which 4102 nominal non-verbal sentences were selected. 740 sentences of this selection turn out to be substantival sentences. Results. The study of theoretical and practical material has shown that substantival sentences can be declarative and exclamative, but not interrogative and imperative. Research implications. The research results contribute to the theoretical grammar of the French language.

Aim. To examine French and Russian verbs for similarities and differences in their grammatical structures. Methodology. The main method of research is a comparative method. Notional and auxiliary verbs, valence groups, verb categories, and verb functions were analyzed during the study. Results. Common tendencies and sharp differences in functioning of verbs in the compared languages were identified. Research implications. The results of the research are significant in the study of comparative typology of French and Russian languages, they are important for the theory of methodology of comparative linguistics, and can be used in the theory and practice of teaching French at the bachelor's, master's, and postgraduate levels in the following disciplines: theoretical grammar and comparative typology.

Aim. The author aims to consider the functioning of grammatical units with a wide, contextually determined meaning - connectors ‘en somme (somme toute)’, ‘en fait’ on the bases of modern pragmatics and explain the phenomena of their occasional synonymy. Methodology. The protocols of the debates in the European Parliament were studied using the method of argumentative analysis, proposed by O. Ducrot and J.-C. Anscombrе, as the result the contextually determined meanings arising in the actualization of the connectors ‘en somme (somme toute)’, ‘en fait’ were established. Results. The study made it possible to identify the functional semes, the actualization of which brings together the connectors ‘en somme (somme toute)’ and ‘en fait’ (the meaning of re-evaluating the previous judgment). Research implications. The study allows to specify the dictionary meaning of the connectors ‘en somme (somme toute)’, ‘en fait’ and proves the productivity of the pragmatic analysis of units of this lexico-grammatical class with wide grammatical meaning.

Aim of this article is to identify the coherent functions of phraseological units in a literary text. Methodology. Phraseological units in a German detective novel are analyzed using the method of phraseological identification, the method of phraseological description when describing the grammatical features of a particular phraseological unit, linguistic analysis from the point of view of the participation of the studied units of text formation. Results. It is proved that the most active participants in the formation of the text coherence are phraseological unity and phraseological combinations of non-phraseological type. They perform from seven up to eight coherent functions in a literary text. Research implications. The research contributes to elaborating the list of text-forming functions of phraseological units, which is important both for Germanic studies and text theory, and for the study of a foreign language.

Aim. The article shows the interaction of the meaning of preposition and the words with which it is accompanied, i. e. the context. Methodology. Examples of interaction of meanings of preposition and the context are studied. The main methods of research are: observation, component analysis, synthesis and interpretation of results. Results. The results of the study are the identification of different degree of interdependence of various components in complex semantic structure of a preposition depending on its lexical surrounding. Research implications. The research results contribute to the development of the theory about prepositions and intensification of study of preposition semantics - the words with the high degree of polysemy.

Aim the purpose of the article is to consider the ethnolinguistic verbalization of names of proper kinship in the male line in German and Russian on the example of these lexicographic sources, to determine the mental features of related languages. Methodology. Within the framework of comparative and definitional methods, the semantic content of lexical units is presented. The use of the method of cultural contrast revealed the ethnic specifics, and the comparative method revealed the similarities and differences of ethnic groups. Results. The analysis of universal and specific features of names of proper kinship in the male line established different semantic content of the compared lexemes in accordance with the degree of their ethno-cultural correlation. Research implications. The results of the study contribute to the study of the semantic structure of the word and can be used in general and comparative lexicology classes.

Aim. To study the adequacy of translated text (“Juliet, Naked” by N. Hornby) to the original text. Methodology. The author has analyzed translation errors in language units from N. Hornby’s novel “Juliet, Naked” systematized them. This has been achieved by means of the method of contextual analysis and the comparative method. Results. In the research the following translation errors have been identified: denotative errors, errors related to rendering of the author’s individual style and errors related to the text layout. These errors represent the implementation of the wrong translation strategy. Research implications. The research results contribute to theoretical and practical translational activities, as applied to works of fiction.

Aim. To identify and analyze Hispanic place names of the Commonwealth of the Bahamas. Methodology. The article examines examples of Spanish Bahamian place names, reveals the etymology of units of this type. In the study a descriptive method, a method of etymological analysis, linguistic modeling, quantitative analysis, a method of linguopragmatic and linguocultural analysis and modern electronic tools for toponymic research were used. Results. In the course of the work, the lexico-stylistic means typical for the formation and functioning of the Hispanic toponymic layer of the region were identified. Research implications. The research results contribute to the possibility of using the selected and systematized language material in the preparation of theoretical and practical courses in general linguistics, lexicology, linguopragmatics, cultural linguistics, and country linguistics.