Branding discourse is considered within the framework of the dictemic theory developed by Professor M.Y. Blokh. Analyzed in comparison with imaginative literature and propaganda, branding texts are presented as an independent variety of advertising genre, close to propaganda in its objective and based on employing imaginative language with its stylistic inventory to fulfill the differential genre function of creating the artificial value image of an object in consumer's mind. Branding texts may be subdivided into non-categoric and categoric types, a special inductive dictemic type being present in the latter.

The present paper is dedicated to one of the important dates in the history of science of language - the hundredth anniversary of the death of the great Swiss linguist, the factual founder of the XX century linguistics Ferdinand de Saussure. It is mentioned, that the problem of the authorship of the Cours de linguistique générale and the extent of the authenticity of its text to the ideas of the 'real' Saussure was discussed by many scientists and is controversial till nowadays. The authors postulated the expediency to differentiate the biographical part of the creating and developing linguistic theories from the scientific and historical side as such.

The article represents a logical-semantic view on referential relations created by indirect nominal groups in the text. Various types of referential status of indirect nominals are analyzed to clarify the issue of resolving referential ambiguity (opacity) by means of textual and non-textual factors. The role of the indirect nomination referent - the cognitive object - and its focusing component is defined. Logical-mathematical and discourse theories contributed to developing the typology of indirect nomination referents.

Merging the time-tested and new concepts of conflict theory, pragmatics, sociology, psychology, linguistics and discourse analysis helps us manage a welter of information on external and internal aspects of conflict. Viewed from the multidisciplinary perspective conflict is regarded as an ongoing product in a social event and prosody as providing resources for the goals accomplishment. The findings of the study show that prosodic means as contextualizing cues could both signal and lead to non-compliant behavior of the participants.

The article deals with aspectual verbal forms of performative verbs (guess, confess, assume) in the proposition of representative utterances. The author analyzes the aspectual forms of these verbs, defining them as preterital, presential and futural. The main syntactical structures of representative speech acts and the types of predicate in propositions of this type of utterances are described in the article. Works of modern English writers J. Updike, D. Brown, J. Grisham, N. Novik, Ch. Palahniuk, Ch. Harris and others have been analyzed, and 840 examples of contextual usage of representative speech acts have been singled out

The article examines address as a part of the communicative (speech) grammar where it is considered as one of the forms of vocative sentences formed according to the speech patterns of syntactic organization and conveying the temporal meaning and the meaning of the direction to the receiver. This fact allows to analyze the forms of address as the units of speech level. The article presents the classification of the language units capable of performing the function of address in accordance with the speech types of lexis: concretizing, associative and synthesizing types. The article also gives the results of the statistical analysis.

The article is based upon the results of the comparative analysis of cognitive evaluative features, objectified by the concepts "friend" and "enemy" expressed in Russian and English proverbs and sayings. Proverbial semantics is many-sided. These concepts can objectify both positive and negative evaluative meanings of proverbial expressions; in other words, they are ambivalent. The proverbial mapping of both languages, in the sphere of the given concepts, is characterized by significant similarity.

The article deals with primary and secondary semiotic systems of phraseological units where phraseological unit viewed in its primary meaning consists of words and in its transferred meaning it consists of phraseonominators containing phraseodesignators and pharseodistinguishers. Lexical units comprising the pharseological unit can have the function of the nominator, designator or distinguisher. Phraseonominator can consist of different number of lexical units comprising phraseological unit.

The article examines the history of the verbal noun in Indo-European and Semitic languages, involving data and new theories of psycholinguistics and glottogеnesis. The author defines the notion of "verb name" and proves the existence of verbal-nominal substrate, which contained the predicative syntactic structures in ancient languages. The research is based on the characteristics of mentality of speakers of Indo-European and Semitic languages conditioned by differences in brain neural functioning

The article deals with the scientific work of 3 British linguists, who lived in different periods of the XIX - XX centuries. They made a remarkable contribution to the documentation of some exotic aboriginal languages of the Pacific region, which was possible due to the existence of the British Empire. L. Threlkeld and G.A. Robinson combined missionary activities with studying languages. The wordlists of some languages that are now extinct are the only remaining ones. These vocabulary lists provide information about changes which took place in these languages from the moment of the first contacts with Europeans.

Problems connected with comprehension of a literary text in the translating language from the point of view of reader's understanding words-realia are analyzed in the article on the material of Arthur Conan Doyle's well-known novel The Hound of the Baskervilles. It's also stated that this process is influenced both by the translator's choice of the method of presenting this part of lexis while rendering the original and the degree of the recipients' cultural "awareness" of the reality reflected in it. Along with this, one should take into consideration the time the particular translation is done, since it may influence the way of rendering realia.

The article deals with parceling in analytical newspaper texts, with its role in emphasizing the author's attitude and in adding the evaluative overtones to the utterance and the way this syntactical device helps to produce a direct impact on the target audience. Different structural types of sentences with parceling are described in the article. The conclusion is that regardless of the structural type all constructions with parceling in an analytical text are mainly used to create a certain implication, to convey the process of author's contemplation, imitating oral speech within a written text.

This article is devoted to the parenthesis and its role in German news media texts. In our opinion parenthesis has a wide range of functional possibilities, which are often used to produce a direct impact on the reader. The great potential of parenthesis can be attributed to its modal character. The aim of this article was to define the phenomenon of parenthesis, to show the importance of its use in the press and to examine its functionality.

This article analyzes one of the most powerful trends in the late 19th- early 20th century art, i.e. Orthodox theme in painting. The author demonstrates the inextricable link between realistic painting of the period with the Russian culture and the formation of the ideal of high orthodox spirituality. Works of famous Russian artists V. Vasnetsov, N. Ge., A. Ivanov, M. Nesterova, K. Juon, etc. are the examples. The themes these artists developed in their pictures are deeply symbolic and to the great extend determine the formation of the ideal of high orthodox spiritual strength and experience