The article is concerned with the approaches to philosophy of language in the Medieval Hebrew linguistics. The previous research in the field paid little attention to the question. Our main aim is to prove the Greek influence on Hebrew philosophy of language. The results of the present research are based on the analysis of ancient sources - the Torah, Midrash Bereshit Rabba, Massoretic tradition and the works by the earliest Hebrew grammarian Saadia Gaon, as well as Indian, Greek and Arabic texts. The analogical approach used in the paper helps to identify some features common to all the traditions as well as some peculiarities of Hebrew philosophy of language. The research shows that the corpus of Jewish sacred texts contains no explanation of the existence of the speech. According to the Midrash the language of creation was Hebrew. The earliest attempt to solve the problem of origins of the language was made in the first half of the 10th century by Saadia Gaon. He argued that the language is a product of the convention. Saadia’s ideas were deeply influenced by Ancient Greek philosophy. The results of the work could be used for educational and methodological purposes.

The article is devoted to the analysis of the present state of terminology science and its relation with other topical directions of modern linguistics. It is shown that terminology science becomes important for the language policy and language planning. In contrast to common vocabulary special vocabulary is created intentionally, consciously and its development may be regulated. Such regulation of language processes in the sphere of terminology may be used to influence functioning and development of language.

The paper deals with creatives treated as a complex genre phenomenon of modern electronic network discourse. The main intention of such texts production is a desire for artistic and / or journalistic self-expression. Their key quality is a new qualification of reality. Creatives in Russian networks are represented in a number of speech genres including blogs (network diaries), “pirozhki” (comic poetic miniatures of a certain pattern), demotivators (polycode texts containing a picture with some absurd content and an ironic subscription to it). The main features of creative consist in emphasized individual position of their authors, in their marked intertextuality and in setting up communities united by similar world views.

Abstarct. The article is devoted to the peculiarities of speech interaction during the communicative situation of talk show. The analysis of a large number of talk show cuts helped reveal the fact that speech interaction during the communicative situation of talk show is subject to the common rules of communication. Special attention is paid to the choice of communicative tactics and roles of the host, expert, jury, guest, audience. It is shown that any verbal interaction is socially marked as the speech is a universal feature of human communication.

The paper is devoted to the investigation of some specific features of perceiving information in the text form under present day conditions. The analysis is focused on factors influencing communication processes, such as transition from “high” culture to popular culture, striving to use the “simple” language comprehensible to everybody; tendency to explicit “direct” statement; intensive processes of “text violence” taking place in different communication forms and, first of all, in Internet communication. The author has analyzed data of the experimental research carried out by means of the “internal counter-text” method with the purpose of studying perception and comprehension of glossy magazines texts, the Bible, works of fiction, and, besides, popular science texts and scientific ones. Some comments given by users of information microblogs have also been considered. The analysis performed by the author demonstrates that the new conditions of information perception discussed in the article impact the text comprehension strategies which is reflected in “internal counter-texts” produced by recipients and considered as final comprehension product in this research.

This paper reflects the results of the investigation into the special features of semantics of abbreviations and acronyms as a part of children’s films. The enquiry into this subject was performed within the framework of the project devoted to the evolution and functioning of language in films for children. The article includes the analysis of abbreviations and acronyms through language development aspects, stylistic and pragmatic analysis. In this regard our attention is focused on the semantic, pragmatic, linguistic and morphological characteristics of abbreviations and acronyms. It has been suggested that abbreviations and acronyms perform different functions in the children’s films by emphasising irony, euphemism, working as camouflage and a convincing argument, forming new hybrid words to convey extra connotations.

The article deals with stable syntactic semantic connections of the lexeme ‘false’ in English poetic texts of the XVI and XIX centuries. The author sees fit to use continuous sampling technique and comparative quantitative analysis of recurrent syntagmatic connections of a lexeme denoting moral evaluation to investigate diachronic peculiarities of the category of moral evaluation in poetry. The paper contains the description of some semantic invariants of the selected syntagmatic units; using quantitative data the author makes conclusions about similarities and differences in the use of the lexeme false in the English poetry of the XVI and XIX centuries.

The article presents the results of the analysis of national and cultural specificity of place names-nicknames of ten Canadian provinces and two territories. Place names-nicknames are a unique linguistic phenomenon, its national and cultural specificity is manifested in the realization of denotative and connotative meanings both explicitly and implicitly. The analysis shows that there are several formal and informal varieties of nicknames of Canadian territorial entities. Place names-nicknames perform both linguistic and pragmatic socially significant functions in speech. The knowledge of place names-nicknames, used in everyday human communication, is important as it helps to comprehend the mentality of the nation, reflected in its history, traditions, customs, and the nature of the relationship between its people.

The article reports on a study of the role of the speaking voice components in creating a humorous effect in modern British academic public speaking. In the investigation the author defines the complex phenomenon - speaking voice and its components, examines cultural and national-linguistic peculiarities of British humour and irony, reveals their functional aspect and describes melodic realization of the speaking voice components in humorous and ironic commentaries in academic presentations of British lecturers. A complex method of the investigation is used, i.e. auditory, rhetorical and communicative-pragmatic types of analysis are included. The theoretical significance of the study is that it contributes to revealing scientific conceptions of acoustic properties of speaking voice components in creating a humorous effect in British academic public speaking. The practical significance of the study is that the observations made in the paper may be useful for courses of English practical and theoretical phonetics and for the course “Theoretical and practical aspects of public presentations”.

The article presents the study of the pragmatic role of French lexical inclusions in English children’s animated movies. The research is focused on the outline of the main semantic types of French lexical inclusions, classification of pragma-semantic types of French lexical elements in English children’s animated movies is suggested. Linguocultural analysis is given as an attempt to define the effectiveness of the potential of each type of inclusions. Pragmatic role is revealed through the description of the specific implementation of pragmatic functions of French inclusions in application to developing cognitive processes of the young audience.

This article focuses on study of some types of formal adaptation of the borrowings. It compares these types of the adaptation in Russian and Chinese Languages. The analysis shows that, despite obvious differences, in both languages there are similar mechanisms for adapting the word to the norms of the borrowing language and the formal adaptation is a necessary condition for a word to enter into the language. The article also points out that the Russian language has morphological variation, which in the author’s opinion should be regarded as a special form of formal adaptation. In this type of adaptation, borrowings acquire morphological variants of the basis similar to Russian.