The article focuses on communicative strategies and tactics that reflect the category of alterity and its constituents. This category represents a multispectral character of interactions between the Self and the Other in interpersonal and intercultural aspects. The author analyses a corpus of Russian and English language examples of fictitious and real communication. The analysis makes it possible to induce confirmation and disconfirmation as the strategies (hyperstrategies) realizing the category of alterity in communication. The article also renders a number of discursive markers and linguistic means of the hyperstrategies and some strategies and tactics connected with them. The author concludes that the identified strategies, tactics and linguistic means reflect peculiarities of the communicative conscience of English and Russian language users.

The article is aimed to show that the theory of semantic field in terminology can be employed as a basis for the declarative knowledge representation. The article pays special attention to the question of different types of associative relations between concepts. The author analyses a group of terms of the semantic field “Stairs” in order to study specific relations between them. The research has shown that intralexic and extralexic linguistic properties can be used to establish relations between notions. The author comes to the conclusion that linguistic and terminological approaches to the study of knowledge acquisition can be computerised due to a certain similarity based on associative relations in the functioning of the human brain, neural networks used in artificial intelligence development as well as the notion of lexical semantic field.

The article deals with the problem of speech categories, which, being different from language categories, reveal themselves exclusively in speech situations and, thus, are related to the basic language constant. The selectivity constant can be considered the main language constant. The expression of its meaning presupposes the existence of the categories that are manifested in the act of speech and appear in the form of speech categories. These categories are universal, being based on linguistic matter, they use the grammatical, lexical and phonetic structure of each specific language.Thus, they reflect certain speech situations in which communicants are located.

Abstarct. The article analyses the ability of texts with a formally different subject of speech to render the emotive state of the author. The author shows that the shift of language codes from one system to another significantly increases the emotiveness and sense capacity of the text. Discursive analysis, characterized by functional and anthropological approaches, enables the author to find the clue to understanding the text. The main conclusion of the work is that text hybridity, which is the ability to include several subjects of speech, is conveyed both through the form and the context.

The paper describes the meaning of terms “subjectivity”, “objectivity” and “sentiment relevance” and the scope of their application in opinion mining systems. The author traces the formation of the term “sentiment relevance” and the polysemantic usage within the given scientific framework. The author analyzed a movie review corpora with sentences marked as relevant or non-relevant and news articles corpora with marked relations between entities. Moreover, an experiment on automatic extraction of relevant pairs of entities and the polarity of the relations was conducted. The analysis supported change from subjectivity vs. objectivity dichotomy to sentiment relevance.

The article is devoted to the study of linguistic manipulation in media texts in terms of narratology. The article shows that modern media texts can possess features of narrative texts and, therefore, can be studied using narratological analysis. The author analyses the notion of the narrative point of view and its influence on the recipient of media texts. The article highlights and describes linguistic characteristics of point of view shift at the levels of perception, space, time and ideology in articles from TheGuardian.com. Narrative analysis of the corpus of media texts led to the conclusion that shift and overlapping of points of view is widely used in this edition and can be an instrument of linguistic manipulation.

The article deals with interrelation of categories of modality and negation. The author analyzes different approaches to the issue and offers to consider modality and negation as different although related categories. On the one hand, they have different functions; on the other, we can speak about overlapping of modality and negation fields. It is shown that some structures in German belong to the category of modality and negation simultaneously. Verumfocus in German is an example of this type of structures. The article describes the peculiarity of this phenomenon: it possesses multiplane deixis and cannot be used in illocutive dependent clauses. It makes Verumfocus identical with modal structures, especially those with modal particles, because they are deictics. At the same time Verumfocus conveys negation.

The work is carried out within the framework of Russian dialectology of German language and is devoted to one of the territorial forms of German, which has never been researched before. We present primary analysis of field data and observations collected in the Novosibirsk Region in places with a large number of ethnical Germans. During the expedition it was discovered that on the territory under survey, archaic territorial forms of German language - dialects, which have no analogues in modern German-speaking countries - are used. The focus of the described language situation is placed on German dialects speakers. The result of the work is a model obtained through historical, social, situational and linguistic-geographic stratification of German dialects speakers.

The article describes the analysis of the conceptual domain of the phenomenon “loneliness” in I.W. Goethe's works. The aim was to reveal the trends of author`s isotope invariant of “literary loneliness”. In the analysis of German literary narrative text (three Goethe`s works) typical motives/causes of existential state of loneliness and stereotyped linguistic or speech markers intentionality correlated with it have been defined. The dominant of the intentional activity type of the loneliness subject with the preferential introspective reflexion and apathy with aging is specified. The study is based on D. Serl`s theory of intentionality as a response of the verbal and cogitative process of the subject to the situation of«loneliness». Method of frequency statistical analysis of data as well as structural-semantic, functional semantic and interpretive methods were used to carry out the linguistic analysis and synthetize the language data.

The article describes the history and the semantic development of some French and Russian words which denote cinematic objects and concepts. Lexical borrowing, semantic calquing, assimilation and word-formation of Russian lexical units are analyzed. The lexical meanings of French and Russian words are compared. The article proves that the polysemy of gallicisms has increased due to the semantic calques, and the polysemy of the French words-prototypes has developed as a result of the semantic transfers.

The article is devoted to the translation in cinematography. The authors use comparative analysis of translations from Russian into English and into German. Verbal and nonverbal components of movies were studied. The authors analysed ten films and came to the conclusion that the translator must take into account the author’s intention, therefore the presence of realia in the discourse considerably complicates the adequacy in translation. Experience and knowledge of extralinguistic factors help the interpreter to achieve the adequacy in translation.

The article is devoted to the aspects of Chinese verbs from the view of Russian language. The difference between the terms “вид” and “aspect” is determined in the analysis of two typologically distant languages. The description of ways of expressions of aspectual meanings in the Chinese language is given. It is established that in Chinese there are four types: perfect form - verbs with the service word 了, as well as all productive verbs, long - verbs with the service word 着, tested - verbs with the service word 过 and short-term - doubling the verb. In Chinese grammar, aspectual meanings are conveyed by lexical method, not by grammatical, the article enables Chinese students to oppose the interference of their native language in studying the aspects of the Russian verbs. This article can be useful to those who are learning Russian, and those who are interested in Chinese.

The article discusses twenty one translations of R.M. Rilke’s poetic miniature "Das Schlußstück" into Russian in the aspect of recreation of its genre indicators. The analysis revealed the lack of adequate translations of the poetic masterpiece, the dominance of translation-modifications (free translations), the use of such types of translation, as the prose translation of the poem and a poem to the motif of the original, etc., as well as grave semantic errors in the translated versions.

The article is devoted to the analysis of differences between the original and the translation discourse of Up the Down Staircase by Bel Kaufman as well as the linguocultural characteristics of the texts under consideration. In the study, two translations of the novel Up the Down Staircase into Russian (translations of 1967 and of 2016) were analyzed and 20 most prominent fragments were selected. These extracts were analyzed by methods of comparative and descriptive analysis as well as the elements of discursive analysis. The cultural, historical and social factors that influenced the discourse of translations were also taken into account. The study showed that euphemisms and nicknames associated with race and ethnic origin were omitted in the first translation and included into the second. Fragments related to sexuality and drugs were completely removed from the 1967 translation and partly from the version of 2016. Some phenomena particular to American culture were not reflected in either of the translations.