SPECIFICS OF VERBAL REPRESENTATION OF MANIPULATION IN ENGLISH COSMETIC PRODUCTS ADVERTISEMENT TEXTS
https://doi.org/10.18384/2310-712X-2015-6-53-60
Abstract
Texts of advertisements of cosmetic products are a unique genre of advertisements as they feature both informative and impact/manipulation means. Thus verbal representation of manipulation through printed advertisements is effected in a specific way. The paper looks into the specifics of verbal representation of manipulation in advertisements texts of this type within the framework of impact optimization techniques devised by A.A. Leontyev. The analysis of the sample of printed advertisements of cosmetic products has revealed a discrepancy in the frequency of linguistic means used to effect manipulation. Statistical analysis has determined the most frequent means of representation.
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