LEXICAL-SEMANTIC PROPERTIES OF DYSPHEMISMS IN CORPORATE COMMUNICATION

Abstract

The article explores the issue of lexical and semantic properties of dysphemisms in modern English-language corporate communication (British and American varieties of the English language). The authors establish the place of dysphemisms in corporate communication, identify their essential characteristics accounting for their lexical and semantic properties, and also consider the role of dysphemisms in the implementation of some key speech strategies in the framework of corporate communication. The study uses the methods of continuous sampling, definition analysis, text analysis, component analysis and complex analysis of vocabulary units. The scientific novelty of the article stems from its focus on the processes of dysphemy, the manifestation of which in the framework of corporate communication is understudied as a research problem. The authors conclude that corporate activity is reflected in the language and depends on the appropriate use of language models, and the study of dysphemy in corporate communication contributes to a deeper understanding of various business processes from the point of view of the language activity involved in them.