METAPHOR OF NEGATIVE SEMANTICS IN SCIENTIFIC TECHNICAL TEXT
https://doi.org/10.18384/2310-712X-2017-6-6-14
Abstract
The article deals with terminological and live metaphors of negative semantics in scientific engineering texts. The analysis of the general and technical meanings of metaphors of negative semantics according to anthropocentrism is the main part of the research. Live metaphors of negative semantics are connected with negative emotions, behavior and critical analysis. Structurally-positive metaphors of negative semantics versus structurally-negative metaphors of negative semantics are thoroughly considered. Live metaphors of negative semantics organically used by the author have enhanced the emotional expressiveness of scientific engineering text significantly.
About the Authors
Mark Blokh
Moscow State Pedagogical University
Russian Federation
Russian Federation
Olga Loseva
Bauman Moscow State Technical University
Russian Federation
Russian Federation
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