SPECIFIC FEATURES OF PERCEIVING INFORMATION IN THE TEXT FORM UNDER NEW CONDITIONS (RESULTS OF SOME EXPERIMENTAL RESEARCH)

Abstract

The paper is devoted to the investigation of some specific features of perceiving information in the text form under present day conditions. The analysis is focused on factors influencing communication processes, such as transition from “high” culture to popular culture, striving to use the “simple” language comprehensible to everybody; tendency to explicit “direct” statement; intensive processes of “text violence” taking place in different communication forms and, first of all, in Internet communication. The author has analyzed data of the experimental research carried out by means of the “internal counter-text” method with the purpose of studying perception and comprehension of glossy magazines texts, the Bible, works of fiction, and, besides, popular science texts and scientific ones. Some comments given by users of information microblogs have also been considered. The analysis performed by the author demonstrates that the new conditions of information perception discussed in the article impact the text comprehension strategies which is reflected in “internal counter-texts” produced by recipients and considered as final comprehension product in this research.