METAPHOR AND COMPARISON AS A MEANS OF SPEECH INFLUENCE(ON THE EXAMPLE OF ANALYTICAL ARTICLES ABOUT THE VICTORYOF DONALD TRUMP IN THE US ELECTIONS)
https://doi.org/10.18384/2310-712X-2019-3-6-12
Abstract
Purpose: Study the use of metaphors and comparisons by journalists in order to influence the addressee in analytical articles of influential Russian and Spanish Newspapers. Research procedure and methods: The author analyzes the language material (metaphors and comparisons about the future American President D. Trump) according to the following criteria: belonging to metaphorical models and author’s or usual character. Results of the study: According to the results of the study, the author concludes That D. Trump is presented as a new force through the metaphorical model of nature in the Newspapers of the two countries. The difference lies in the Church model in the Spanish press. Practical / theoretical significance: Identify the impact of potential metaphors and similes due to their semantic richness and expressiveness. Addressee: The article is addressed to philologists and journalists studying language and means of expression in mass media.
References
1. Иссерс О. С. Речевое воздействие. М.: Флинта: Наука, 2011. 221 с.
2. Ковалевская Е. В. Метафора и сравнение в публицистическом тексте // Вестник Костромского государственного университета им. Н. А. Некрасова. 2009. Т. 15. № 3. С. 80-85.
3. Кожина М. Н. Стилистика русского языка. М.: Просвещение, 1977. 223 с.
4. Лакофф Дж., Джонсон М. Метафоры, которыми мы живем. М.: ЛКИ, 2008. 256 с.
5. Михалева О. Л. Политический дискурс. Специфика манипулятивного воздействия. М.: Либроком, 2009. 252 с. REFERENCES
6. Issers O. S. Rechevoe vozdeistvie [Speech effects]. Moscow, Flinta Publ., Nauka Publ., 2011. 221 p.
7. Kovalevskaya E. V. [Metaphor and comparison in journalistic text]. In: Vestnik Kostromskogo gosudarstvennogo universiteta im. N. A. Nekrasova [Vestnik of Kostroma State University], 2009, vol. 15, no. 3, pp. 80-85.
8. Kozhina M. N. Stilistika russkogo yazyka [Stylistics of the Russian language]. Moscow, Prosveshchenie Publ., 1977. 223 p.
9. Lakoff G., Johnson M. Metafory, kotorymi my zhivem [Metaphors we live by]. Moscow, LKI Publ., 2008. 256 p.
10. Mikhaleva O. L. Politicheskii diskurs. Spetsifika manipulyativnogo vozdeistviya [Political discourse. The specificity of manipulative influence]. Moscow, Librokom Publ., 2009. 252 p.
Review
Views:
106
Email this article 
