Communication strategies in business discourse in audios and videos in the English language and their Russian translations
https://doi.org/10.18384/2949-5075-2024-2-6-17
Abstract
Aim. Based on the materials of the soundscape in English in the form of videos of the public speeches of some major figures in the field of the business activity and representatives of the small and medium-sized companies, to determine the basic communication strategies and translation, some national specific features of the English business-discourse and to identify cases and conditions of the interpenetration of some communication strategies.
Methodology. The study is carried out within the framework of comparative linguistics and currently topical communicative and pragmatic approach. The analysis of theoretical works on the discursive topics was carried out, the existing definitions of some communicative strategies and tactics were clarified. General scientific techniques and special linguistic research methods are used in the study: dialectical method, general linguistic methods – descriptive and comparative – semantic and contextual analysis, as well as linguistic and cultural characteristics.
Results. The systematization of the communicative strategies was carried out and their review within the framework of the discursive practice was compiled. The classification bases of communication strategies, nationally specific features of the English business discourse were determined, the cases and conditions of the interpenetration of the communication strategies were revealed and analyzed.
Research implications. The theoretical value lies in the clarification of the definition of “communicative strategy” and “communicative tactics” and the phenomenon of the so-called “hybrid strategies”
About the Authors
N. Epifantseva
Federal State University of Education
Russian Federation
Russian Federation
Natalia G. Epifantseva – Dr. Sci. (Philology), Prof., Department of Translation Studies and Cognitive Linguistics
ulitsa Very Voloshinoi 24, Mytishchi 141014
N. Kovalenko
Federal State University of Education
Russian Federation
Russian Federation
Natalja Y. Kovalenko – Postgraduate Student, Department of Translation Studies and Cognitive Linguistics
ulitsa Very Voloshinoi 24, Mytishchi 141014
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