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Metaphorical Euphemization of Neuropsychophysiological Communication in the Terminology of Traditional Chinese Medicine

https://doi.org/10.18384/2949-5075-2024-1-33-51

Abstract

Aim. To analyze the possibilities of verbalization of psychophysiological communication signs in traditional Chinese medicine (TCM) based on the ethnic-linguistic-cultural Chinese value code, which translates the signs of the body "behavior" into a specific body communication with a person.

Methodology. Nonverbal and paraverbal means of body communication with a person are considered in the interpretive practice of TCM as a neuro-psychophysiological dialogue of the human body with its consciousness. The methodology is based on the psycholinguistic understanding of neurovegetative processes in the traditional culture of Chinese folk medicine and the principles of translation studies.

Results. The study showed that body language is interpreted in TCM as an interconnected complex system of nonverbal and paraverbal markers that transmit information about feelings and emotions both through nonverbal channels, including gestures, body position, facial expressions, and other paralinguistic techniques. This system of markers has a metaphorical character of euphemisms in TCM, which is due to the sacralization and taboo of the topics related to the vital activity of a human body.

Research implications. The theoretical significance of the study is associated with a new approach to the postulates and terminology of TCM from the standpoint of communication studies and neuropsycholinguistics, which provides a new look at the “language” of TCM.

About the Authors

I. S. Karabulatova
Peoples' Friendship University of Russia named after Patrice Lumumba ; Heilongjiang University ; Lomonosov Moscow State University
Russian Federation

Irina S. Karabulatova – Dr. Sci. (Philology), Prof., Head of the Research Center for Digital Humanities, Institute of Russian language; Prof., Department of Foreign Languages, Faculty of Philology; Leading Researcher, Laboratory “Semantic Analysis and Machine Learning”, Institute for Advanced Study of Artificial Intelligence and Intelligent Systems

ulitsa Miklukho-Maklaya 6, Moscow 117198

74 Xuefulu Street, Harbin 150080, Nangang District, People's Republic of China

Leninskie Gory 1, Moscow 119991



Ch. Kuo
Peoples' Friendship University of Russia named after Patrice Lumumba
Russian Federation

Chen Kuo – Postgraduate Student, Department of Foreign Languages, Faculty of Philology

ulitsa Miklukho-Maklaya 6, Moscow 117198



Q. Sun
Heilongjiang University
China

Qiuhua Sun – Dr. Sci. (Philology), Prof., Institute of the Russian Language, Head of International Cooperation Department

74 Xuefulu Street, Harbin 150080, Nangang District



M. M. Ivanova-Yakushko
Academy of Professional Retraining and Innovative Technologies
Russian Federation

Maria M. Ivanova-Yakushko – Deputy Director for Educational, Methodological and Scientific Work

ulitsa Stakhanova 28, Orekhovo-Zuyevo 142603, Moscow region



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