Social and Cultural Values in American Web-Based Discourse
https://doi.org/10.18384/2310-712X-2022-4-122-130
Abstract
Aim. The paper is aimed at revealing how various discourse elements characteristic of American electronic social networks facilitate the imposing social and cultural values on large audiences of their users. The goal is to find out how linguistic, cognitive, and cultural issues merge in creating new and reinforcing traditional values via web-based discourse.
Methodology. The research is based on content and context analyses.
Results. The research has revealed that American Web-based discourse incorporates the family as a vital life meaning. Discourse on faith reveals the lack of unanimity among social networks users who openly express their attitudes towards religious issues. Posts and comments on popular digital platforms demonstrate that freedom of speech which has long been accepted as an unshakeable achievement of American democracy is now under attack by cancel culture supporters.
Redearch implications. Research results contribute to the theory of Web-based discourse and crosscultural communication and complement such university courses as Communication in American social media, and Cross-cultural communication.
About the Authors
O. G. Chupryna
Moscow City University
Russian Federation
Russian Federation
Olga G. Chupryna – Dr. Sci (Philology), Prof., Department of English Philology
Vtoroy Selskokhoziastvenny Proezd 4 build. 1, Moscow 129226
K. M. Baranova
Moscow City University
Russian Federation
Russian Federation
Ksenia M. Baranova, Dr. Sci (Philology), Prof., Department Head, Department of English Philology
Vtoroy Selskokhoziastvenny Proezd 4 build. 1, Moscow 129226
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