The metaphors of The result s of war in modern Chinese and Russian sports media

Abstract

The article is devoted to the urgent problem of
modern press - the special role of metaphors of The results
of war in media in contemporary society. A characteristic
feature of the language of modern press is frequent use
of metaphors in the articles devoted to sports. Many special
nominations such as The Results of War are constantly activated
in literary usage.
These expressions (metaphors) influence on the opinions
of people in a certain way, which is achieved at the expense
of emotional judgments, expressive evaluation, usage of various
means of verbal expression. All this enables journalists to
write newspaper articles, in lively, bright, figurative language,
and such publications become more and more popular. The
figurative means of publicistic style attracts increasing scientific
interest.