INTERPRETATION OF INTERTEXT IN MULTYSEMIOTIC ANIMATION DISCOURSE

Abstract

Purpose. The article is aimed at exploring functional peculiarities of intertextual references - both verbal, and nonverbal - in multisemiotic discourse of animated films, analysing their possible interpretation by native speakers and representatives of other cultures and potential localization problems of multimedia/audiovisual texts. Methodology and Approach. The authors attempt to analyse semantic and linguocultural losses occurring in translations of audiovisual transcript corpora and the direct and undesired effect they may have on intertext interpretation of multi-semiotic animated film texts. Results. The research of verbal and polycode material of Russian/English audiovisual texts of animated films revealed significant axiological losses common in translations, but also the ways to minimize them by means of different translation transformations. Theoretical and Practical implications. In the final part of our research we prove the theoretical rationale of the concept of multi-semiotic text of animated films and its discourse replete with intertextual references in the form of visual, sound, kinetic and other codes. The practical relevance of the following analysis includes constructive suggestions for the process of localization of audiovisual texts and their linguocultural peculiarities.