EMOTIONAL AND EXPRESSIVE COLOUR DESIGNATION IN MODERN ENGLISH

Abstract

The role of colour nominations in modern English fiction and mass media for creating highly impressive textual images is studied. Impressiveness notionally associated with emotiveness and intensity is viewed as an important factor stimulating the speech recipient’s imagination. In a work of art the impressiveness is achieved by contrasting the demonstrated facts. The contrast and the choice of colour are determined by the purpose of the author. The contrast of opposed meanings in the analyzed texts was created by opposing green, blue, and red colours. Comparison of belles-lettres and journalistic texts shows that these two spheres of creative activity are similar in impressive use of colour nominations. It is even more evident in advertising where the colour nominations can be considered as one of the most effective means of influencing the reader’s feelings and stimulating his intention of buying the advertised goods.