Microblogging as a kind of Internet advertising discourse

Abstract

Aim. The aim of this article is to describe the microblogging of the social network Instagram1 as the most successful segment of the advertising Internet discourse, which has the highest degree of persuasive impact on the mental sphere of recipients.

Methodology. While writing this article, the following methods were employed: observation, analysis and synthesis, classification, conceptual modeling, comparison, etc.

Results. The analysis revealed that the development of modern society is due to the impact of information technologies, which affect the information exchange in the process of communication and ways of building interpersonal relationships, as well as leisure and gaming activities of a person that transform into cyberspace, in which a virtual identity of a person is formed. This type of artificial personality is called virtual linguistic personality. These factors significantly simplified the interaction between the sellers of goods and services and the consumers.

Research implications. The results obtained in the work serve to deepen knowledge and ideas about Internet advertising discourse, can be used in the preparation and delivery of lectures, seminars and practical classes on general linguistics, intercultural communication, text stylistics, Internet communication and journalism, digital economy, discourse analysis, English. They can also be useful for representatives of advertising and PR-sphere. The conclusions of the authors deepen the understanding of the nature and mechanisms of verbal and non-verbal communication, thereby contributing to the theory of communication, and also they complement the discourse theory, the advertising theory, the speech genres theory, clarifying and expanding their categorical and conceptual apparatus in the light of Internet advertising communication.