The dynamics of color semantics in the space of the consumer society and the interaction of cultures
https://doi.org/10.18384/2310-712X-2022-2-79-86
Abstract
Aim. The purpose of the article is to consider the changes in the color categories in the French language of the XX–XXI centuries under the influence of the processes of globalization and the growing interest in consumer goods.
Methodology. The article presents the results of a study of the connotative potential of color meanings using the material of current sources (advertising sites, catalogs, dictionaries of the modern French language) and methods of continuous sampling and semantic analysis.
Results. Motivational and linguo-psychological connections are established between the color meaning of the French language and the facts of the global world, and the value preferences of modern French speakers are determined when choosing a color prototype.
Research implications. A model of studying the color meanings of the everyday sphere of the French language of the XX - XXI centuries has been developed, taking into account the motivational and linguo-psychological connections between the color meaning and the facts of socio-cultural life in the context of globalization.
About the Author
E. Yu. Vorobyeva
Lomonosov Moscow State University
Russian Federation
Russian Federation
Elena Yu. Vorobyeva – Cand. Sci (Philology), Senior Lecturer, Department of French Language and Culture, Faculty of Foreign languages and Area Studies
Moscow
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