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Lexico-morphological means of manipulation in anti-Russian propaganda

https://doi.org/10.18384/2949-5075-2025-1-37-50

Abstract

Aim. To identify and analyze the means of speech influence in anti-Russian propaganda in the Western and Ukrainian media at the lexical and morphemic levels of the linguistic hierarchy.

Methodology. The study comprises the discourse and content analysis of the texts of media articles in English, German and Ukrainian languages. The continuous sampling method reveals linguistic means of manipulation in anti-Russian propaganda at the lexical and morphemic levels. The methods of linguistic description and structural and semantic analysis are used as techniques for studying the manipulative potential of propaganda speech means.

Results. The results of the study have revealed the most frequent and effective means of speech influence in anti-Russian propaganda.

Research implications. The study reveals the influencing potential of speech units within the framework of the presented language levels as applied to the current political situation, which can serve to develop a methodology for identifying speech means of influence and their further use as well as the development of countermeasures against anti-Russian propaganda spread by the Western countries and Ukraine in order to discredit Russia on the world stage.

About the Authors

Yu. A. Kuznetsova
Prince Alexander Nevsky Military University of the Ministry of Defense of the Russian Federation
Russian Federation

Yulia A. Kuznetsova – Senior Lecturer, Department of Foreign Languages

Moscow



E. G. Knyazeva
Prince Alexander Nevsky Military University of the Ministry of Defense of the Russian Federation
Russian Federation

Elena G. Knyazeva – Dr. Sci. (Philology), Prof., Departmental head, Department of Foreign Languages

Moscow



S. V. Shermazanova
Prince Alexander Nevsky Military University of the Ministry of Defense of the Russian Federation
Russian Federation

Svetlana V. Shermazanova – Cand Sci (Sociology), assoc Prof., Prof., Department of Foreign Languages

Moscow



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ISSN 2949-5059 (Print)
ISSN 2949-5075 (Online)