COGNITIVE AND DISCURSIVE ANALYSES OF MODERN ENGLISH LANGUAGE TEXTS IN CORPORATE SOCIAL RESPONSIBILITY DISCOURSE
https://doi.org/10.18384/2310-712X-2021-1-6-18
Abstract
Aim. To describe linguistic and discursive analysis of language means used in the texts of international corporations in the discourse of corporate social responsibility (CSR). Methodology. The analysis of empirical material includes discursive principles (language indexicality, relevance, and authentication) and linguo-cognitive analysis involving the use of stylistic, interpretive, and sociocultural analyses. Results. A general model of the text analysis in CSR discourse is developed in order to identify text implications and genre markers of fast capitalism texts. The author identifies lexical, grammatical and stylistic tools used in fast capitalism texts to create the required identity in CSR discourse. Research implications. The theoretical and empirical material presented in the paper, as well as the conclusions based on the analyses will stimulate both critical reading of corporate texts and the ability of decoding modern corporations’ propaganda ploy.
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