LEXICO-STYLISTIC ASPECTS OF ACHIEVING A HUMOROUS EFFECTIN ECONOMIC TELEVISION PROGRAMS
https://doi.org/10.18384/2310-712X-2020-6-56-69
Abstract
Aim. The article is devoted to the study of humour in the framework of economic television programs. Methodology. The article analyses the speeches of economists and politicians in economic programs, as well as at economic events, in order to single out the lexical and stylistic means of achieving a humorous effect (paradox, understatement, allusion, sarcasm, oxymoron). Results. The authors come to the conclusion that economic discourse in popular economic Russian and English-language (British and American) television programmes is characterised by accessibility to a large audience, which is achieved by using well-known terms, metaphors, colloquial and idiomatic expressions. Research implications. The article contains the definition of humour as a linguacultural phenomenon and the description of the functions of humour, realized in economic discourse. It allows to perform a lexico-stylistic analysis of economic discourse and to single out the ways of achieving a humorous effect in economic TV programmes. The material of the article may be used in the special courses on stylistics, theory and practice of translation, and cultural linguistics.
About the Authors
E. N. Malyuga
Peoples’ Friendship University of Russia
Russian Federation
Russian Federation
O. A. Saprykina
Lomonosov Moscow State University
Russian Federation
Russian Federation
E. Yu. Antipova
Peoples’ Friendship University of Russia
Russian Federation
Russian Federation
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