The headline design features of Chinese-language online publications
https://doi.org/10.18384/2949-5075-2024-3-54-68
Abstract
Aim. To analyse the features of the organisation and effective design of the headlines of leading articles in the Internet versions of the largest print media in China in terms of their implementation of influential and attractive functions.
Methodology. The methodology of the analysis is based in particular on the concepts of linguisticaxiological analysis based on the use of the method of interpretation, contextual analysis and the method of cognitive modelling. The basic methods of scientific cognition are also used to implement the research intentions: observation, comparison, classification, generalisation, continuous sampling method, inference, quantitative analysis.
Results. The author determines the type of headlines based on the use of attraction mechanisms, sets the percentage ratio of the use of headline construction methods. The conclusion is made about the prevalence of advanced headlines on the pages of Chinese newspapers, with a focus on the traditional (success, happiness, peace, security, unity, patriotism) and value meanings of new time (innovation, progress, development and modernisation).
Research implications. The results of the study make a certain contribution to the problem of effective construction of headlines of advanced articles. The results of the study can be used in the development of courses on semiotics of communication, linguistics of discourse, media studies and journalism.
About the Author
O. N. Sadovnikova
Irkutsk State University
Russian Federation
Russian Federation
Olga N. Sadovnikova – Сand. Sci. (Philology), Assoc. Prof., Department of the Chinese Language, Associate of the Research Center for Transciplinary Regionology of Asia Pacific, Institute of Philology, Foreign Languages and Media Communication
ulitsa Karla Marksa 1, Irkutsk 66402
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