Digital economic discourse in the tropeic dimension (on the material of small plot-based discursive forms)
https://doi.org/10.18384/2949-5075-2023-6-6-20
Abstract
Aim. To study the tropeic organization of digital economic discourse on the material of small plotbased discursive forms by identifying and analyzing trope combinations involved in the plots of the analyzed discursive forms representing phenomena and events from the world of economics.
Methodology. The analysis of the empirical material, including 250 small plot-based discursive forms of economic content, selected by a continuous sampling method from Russian and English new media sources, was carried out within the framework of cognitive-discursive and anthropocentric scientific paradigms using the methods of contextual and stylistic analysis.
Results. The analysis shows that the tropeic representation of economic objects and phenomena is often carried out by visualizing classical verbal tropes in the small plot-based discursive formats reflecting the storyline and having a polycode structure. In the course of the study, it has been established that the plots of small plot-based discursive forms in digital economic discourse are generated on the basis of trope combinations, where the main elements are considered to be metaphor, metonymy, irony, hyperbole and personification, actively interacting with each other and generating a holistic structural and semantic unity that allows to adequately interpret the economic reality and form value orientations within the described economic situations.
Research implications. The factual material and findings can be used in the further investigation of digital types of discourse, as well as in teaching the theory of language, stylistics, discourse analysis, and pragmalinguistics.
About the Authors
E. Yu. Voyakina
Tambov State Technical University
Russian Federation
Russian Federation
Elena Yu. Voyakina – Cand. Sci. (Philology), Assoc. Prof., Department of Foreign Languages and Professional Communication
ulitsa Sovetskaya 106, Tambov 392000
M. N. Makeeva
Tambov State Technical University
Russian Federation
Russian Federation
Marina N. Makeeva – Dr. Sci. (Philology), Prof., Department of Foreign Languages and Professional Communication
ulitsa Sovetskaya 106, Tambov 392000
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