Linguistic representation of the Guarani culture in the Paraguayan media space

Aim. To analyze the Paraguayan media space for the presence of materials on the Guarani language and culture in it.

Methodology. The key research method used in this work is the analysis of the research material and the relevant academic literature. The analysis of the content of the articles of Correo Semanal, an electronic supplement to the Paraguayan daily newspaper Última Hora, was carried out. At the first stage of the study, all the texts of Última Hora in the period from 2010 to 2022 were considered by the method of continuous sampling, then 12 articles were selected from the total array of materials on topics that were relevant to this research. In addition, the author analyzes the socio-cultural context that led to the formation of the Paraguayan language community and the Paraguayan national identity, as well as the current sociolinguistic situation.

Results. In the course of the study, the author establishes the conditionality of Paraguayan national identity with the Guarani language and culture. As a result of the analysis, it was found that it was with the help of the media that the phenomenon of Paraguayan national identity was built, based mainly on the characteristics of its linguistic community. Despite the fact that the protection of national identity in the era of globalization is basic for Paraguayan society, the state and the media also pay attention to maintaining integration ties with the South American continent.

Research implications. The study establishes the priority of the Guarani language in the formation of the Paraguayan national identity. In addition, a provision is formulated on the prospects of diachronic studies of the Paraguayan media space for the presence of materials about the Guarani culture and language in them.

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