ADVERTISEMENTS AS A SORT OF CREOLISED TEXTS
Abstract
The author of the article researches into the main functions and the most widely accepted
ways of creating advertisements as creolized texts as well as the peculiarities of its inducing the receiver. By the example of a most typical advertisement the ways of carrying out the main functions of this sort of a creolised text are analysed, and, consequently, the principles of its verbal and non-verbal parts functioning are revealed.
ways of creating advertisements as creolized texts as well as the peculiarities of its inducing the receiver. By the example of a most typical advertisement the ways of carrying out the main functions of this sort of a creolised text are analysed, and, consequently, the principles of its verbal and non-verbal parts functioning are revealed.
About the Author
Анита Македонцева
Московский городской педагогический университет
Russian Federation
Russian Federation
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