Television advertising discourse in a context of communicative strategies

Abstract

Television advertising is one of the
most widespread and dynamically developing sectors
of screen culture. The article is devoted to research
of social automobile advertising discourse in
phenomenological perspective. This phenomenon,
as the form of a show, is focused on subjects of
death, traumas which open specific phenomenological
features of a body of the hero. The discourse allows
considering an existential problem as the key
question of communications