Television serial: dramatic structure in a context of screen culture (on materials of Amedia company)

Abstract

The key factor of development of a
mass culture is close interaction between all its parts.
Films, television programs and IT-technologies actively
participate in integration process. Television
serial has specific features, that common both for
cinema, and for TV. The article is devoted to development
of dramatic structure of a serial which reflects
complex processes in screen culture. Thus, the
serial as a whole is not only the visual document, but
also the type of the mass communications