Syntactic structures - cliches of an advertising headline
Abstract
Along with constructions of speech
style there are certain widely spread constructions in
advertising, which determine the specific character
of an advertising discourse. The article deals with
two typical syntactic structures of sentences used in
headlines of French advertisements, these are predicative
non-verbal and complex asyndetic constructions.
These very constructions give us an opportunity
to single out advertising sentences from many
other different constructions of written speech and
they also reflect expressive syntax in written advertisements.
style there are certain widely spread constructions in
advertising, which determine the specific character
of an advertising discourse. The article deals with
two typical syntactic structures of sentences used in
headlines of French advertisements, these are predicative
non-verbal and complex asyndetic constructions.
These very constructions give us an opportunity
to single out advertising sentences from many
other different constructions of written speech and
they also reflect expressive syntax in written advertisements.
References
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