MULTIMODAL NOVEL: ANALYSIS

Abstract

Purpose is to study the functions performed by multimodal components in Nick Hornby’s novel “Juliet, Naked”. Methodology and Approach. Using continuous sampling method the author extracted multimodal components from the novel, identified their graphic design characteristics and analyzed them within the text as a coherent whole. This has been achieved by means of general methods of scientific knowledge (observation, analysis and synthesis), textual and contextual analysis. The method of multimodal analysis has been applied to analyze the meanings of multimodal components. Results. The author concludes that multimodal components perform significant text-organizing functions; they ensure thematic coherence between separate text segments. The integration of multimodal components into the orthographically standardized text is pragmatically functional; it heightens the emotional and aesthetic impact on the recipient and creates the effect of authenticity. Theoretical and Practical implications lie in the further development of multimodal analysis as an effective text-interpretation tool and in using the study results in practical linguistic activities when analyzing fiction text structures.