Aim. The article aims to substantiate the influence of emotional motives of homo sentiens on the ecology of communication. Methodology. The emotive approach to ecology implies the consideration of emotions as a subjective form of existence of the homo sentiens needs, which act as the motivational basis for all his activities. Language is considered the key to emotions, so by the method of emotive analysis of text material, i.e. by identifying the vocabulary of naming, describing and expressing emotions, and lexical units with varying amount of emotive component in their semantics, the study establishes clusters of emotions that serve as the motivational basis for the activities of homo sentiens. Results. In the course of the study, the homo sentiens real emotional motives, showing the rating of objects in his need orientation, are revealed. The conducted emotive analysis allows us to explain the influence of emotions on the ecology of communication. Research implications. The results of the study contribute to clarifying the emotive understanding of ecology.