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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">linmgou</journal-id><journal-title-group><journal-title xml:lang="ru">Вопросы современной лингвистики</journal-title><trans-title-group xml:lang="en"><trans-title>Key Issues of Contemporary Linguistics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2949-5059</issn><issn pub-type="epub">2949-5075</issn><publisher><publisher-name>Federal State University of Education</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">linmgou-1001</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОПОСТАВИТЕЛЬНОЕ ЯЗЫКОЗНАНИЕ</subject></subj-group></article-categories><title-group><article-title>ПЕРЕВОД В УСЛОВИЯХ НЕОЛИБЕРАЛЬНОГО РЫНКА ИНФОРМАЦИИ</article-title><trans-title-group xml:lang="en"><trans-title>TRANSLATION IN NEOLIBERAL INFORMATION MARKET</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Пан Кё Ён</surname></name><name name-style="western" xml:lang="en"><surname>Pang Gyo-Young</surname></name></name-alternatives><email xlink:type="simple">bgy@hufs.ac.kr</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Университет иностранных языков Хангук</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Hankuk University of Foreign Studies</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2013</year></pub-date><pub-date pub-type="epub"><day>30</day><month>08</month><year>2022</year></pub-date><volume>0</volume><issue>6</issue><fpage>69</fpage><lpage>73</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Пан Кё Ён ., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Пан Кё Ён .</copyright-holder><copyright-holder xml:lang="en">Пан Кё Ён .</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.linguamgou.ru/jour/article/view/1001">https://www.linguamgou.ru/jour/article/view/1001</self-uri><abstract><p>Основное внимание в статье уделено описанию ситуации в сфере современного перевода, когда переводчик постоянно сталкивается с цифровыми технологиями и перцептивно ориентированной культурой. Переводчики, которые традиционно работали в интерпретирующей и рефлективной манере, ставят перед собой задачу преодоления новой исторической ситуации, возникшей из-за новых тенденций в экономике и маркетинге. В статье предлагаются этимологические исследования понятий устного и письменного перевода, которые в нынешней ситуации могут быть полезными для решения этих задач.</p></abstract><trans-abstract xml:lang="en"><p>The main focus of this paper is to illustrate and explain our interpreting and translation actualities which have been continuously confronted with digital technology and its perceptive-oriented culture. Nowadays digital society demands us to transfer and receive the messages as quickly as possible without any reflection for profound comprehension. For the purpose, I set up firstly some etymological concepts of interpreting and translation, which in the present situation could be useful to implement these tasks.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>устный перевод</kwd><kwd>письменный перевод</kwd><kwd>цифровое общество</kwd><kwd>сотрудничество</kwd><kwd>interpreting</kwd><kwd>translation</kwd><kwd>digital society</kwd><kwd>specialty</kwd><kwd>cooperation</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Derrida, J. Writing and Difference. - Chicago: Chicago University Press, 1978.</mixed-citation><mixed-citation xml:lang="en">Derrida, J. Writing and Difference. - Chicago: Chicago University Press, 1978.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Nowotny, H. 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